Role:
Lead Product Designer
Timeframe
2 months
Team Member
@Olumide
The problem the project aimed to address was the lack of a user-friendly and accessible platform that offers high-interest returns on investments, with current options being difficult to access and with high fees. The team identified an opportunity to create a platform that connects savvy investors with diverse investment opportunities and allows for investments in multiple types of currencies like BTC, ETH, USDT, and USDC.
The Platform also sought to solve the challenge of people with great ideas being unable to raise capital to fund their projects
To overcome design challenges, the team conducted user research and competitor analysis and created a product requirement document to guide development. The design goal was to create a platform that is easy to use and accessible to all types of users and helps users to grow their money and achieve financial freedom with high-interest returns on investments.
Sketching and wireframing: At the beginning of the design process, the team used sketching and Mid fidelity wireframing as a way to quickly explore different design concepts and layouts for the platform. They created rough sketches of the different screens and features of the platform, which allowed them to quickly iterate on different design ideas and identify the best solutions. They used wireframing to create low-fidelity representations of the platform, which allowed them to test the basic layout and functionality of the platform without getting bogged down in the details.
Site map and user journey flows
User Personas
MID-FI wireframing